How we helped Evergrain Studio add $32K+ in new MRR with founder-led cold outreach
Industry
Marketing & Advertising
Company Size
11–25 Employees
28
Leadership Meetings Booked
$650K
Total Contract Value
3
New Clients Acquired
95%
Reply Qualification Rate
About Evergrain Studio
Evergrain Studio is a boutique growth agency for DTC brands, focused on paid social, lifecycle/email, and creative. Most new business came from referrals, which made pipeline uneven and kept the founders tied up in delivery instead of sales.
Highlights
- 34 founder meetings booked
- 7 new retainers signed
- $32K+ in new monthly recurring revenue
- System now delivers steady conversations without founder bandwidth drain
The Challenge
- DTC founders are flooded with generic agency pitches
- No repeatable way to start qualified conversations with brands showing real buying signals
- Outreach lacked timing/context tied to current growth initiatives
What We Did
Play 1 — Signal-led targeting
Focused on $5–50M DTC brands showing change: recent funding, product launches, traffic spikes, visible ad fatigue, or open growth roles. Verified founder/marketing decision-makers.
Play 2 — Founder-first warming
From founder profiles: connect without a pitch, post one practical value nugget, then DM a short offer for a “20-minute Creative & Offer Audit” tied to a visible signal.
Play 3 — Clean email follow-through & fit checks
Short, specific emails to recent connections; one signal, one next step. Disqualified poor-fit brands (thin margins, no creative capacity) to protect delivery and close rates.
Results
Early Period (first 10 weeks)
→ 12 leadership meetings booked
→ 1 cloud migration project signed (~$220K)
By Month 6
→ 34 total founder meetings
→ 7 new retainers (avg ≈ $4.6K/mo)
→ $32K+ in new MRR
→ 3 additional proposals in late stage
Why It Worked
We targeted brands in motion, warmed interest through founder context, and offered a simple audit that surfaced clear profit levers—so conversations felt useful, not salesy.
Table of Contents
Want a founder-led outbound system that adds steady MRR without burning your team?
Ready to Fill Your Calendar?
Book a free strategy call. We’ll map your ICP & offer, review sample playbooks, and set a meeting target for month two